Our mission is helping to look fantastic at your next formal occasion. When you look great -- so do we.
From flower girl, to Junior Prom, to Senior Ball, to bridesmaid, to Bride, to Cruse, to award ceremony, to Mother of the Bride -- we've got you covered!
Our story starts when the Bae family immigrated to the United States opening a small (quite modest) clothing shop in east San Jose, California. The oldest son, Lewis Bae, after graduating from UC Berkeley, opened The Rose Dress in 2003 and was one of the first to sell dresses online. Traditionally The Rose Dress focused on affordable prom and bridesmaid dresses. Soon branching out into flower girl dresses and other accessories to become one of the leading dress retailers on the internet.
Meanwhile, the oldest daughter of the family, Katie, pursued a different path. Starting in 2003, she opened retail stores in many San Francisco Bay Area shopping malls including Valley Fair, Stoneridge Mall, and Sun Valley Mall. Her business, Blossoms Formal came to specialize in high end designer dresses such as Jovani and Sherri Hill. Later, by popular demand, she began to carry wedding dresses. She opened her flagship bridal and formal store in Dublin in 2012.
After Lewis tragically passed away, The Rose joined with Blossoms becoming The Rose by Blossoms. We continue The Rose Dress site in memory of Lewis. With The Rose and Blossoms joining forces, you have even a wider selection of dresses to choose from. In 2015 we completely rebuild the web site and ecommerce services from the ground up to serve you better.
We know our business having provided over 80,000 women with formal dresses ove the years.
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